Senior PR & Brand Marketing Specialist

About the role

We are looking for a strategic, story‑driven Senior PR & Brand Marketing Specialist to elevate the brand identity and market adoption of Taiwan AI Labs and Yating Intelligence. You will bridge cutting‑edge artificial‑intelligence innovation with product‑marketing execution, shaping media communications and go‑to‑market campaigns across healthcare, smart media, and enterprise sectors.

Key responsibilities

• Develop and execute integrated PR plans that define brand positioning, enhance public trust, and showcase advancements in generative and trustworthy AI.
• Translate complex AI technologies into compelling product narratives, value propositions, and multi‑channel launch strategies.
• Nurture long‑term partnerships with business, tech, and industry media; identify and pitch high‑impact news stories.
• Create press releases, social media posts, partner blogs, and product messaging collateral while maintaining strict brand alignment.
• Manage end‑to‑end PR events, media tours, press conferences, and partner co‑marketing announcements.
• Track and analyze media coverage, brand sentiment, and campaign performance to continuously optimize narrative strategies.

Required profile

• 5+ years of experience in news media, PR, brand management, or product marketing within tech companies or specialized agencies.
• Proven track record of conceptualising product stories and successfully pitching innovative ideas to top‑tier media.
• Exceptional copywriting, narrative crafting, and verbal communication skills.
• Strong cross‑functional project‑management abilities and high adaptability in a fast‑moving, high‑tech environment.
• Bachelor’s degree or higher in Communications, PR, Marketing, Business, or a related field.

Required skills

• Salesforce (CRM platform)
• AI tools
• Marketing analytics platforms
• Cloud computing