Director, Taiwan Communications (Retail PR Lead)

About the role

Coupang is expanding its presence in Taiwan and is looking for a Director to join the core leadership team of its Taiwan Communications department. The role serves as a key communications advisor to local leadership and the strategic lead for Taiwan Retail Public Relations, shaping Coupang's commercial narrative, protecting corporate reputation and managing proactive media relations across Taiwan's retail ecosystem.

Key responsibilities

• Serve as a senior member of the Taiwan communications leadership team and advise executive leadership on market positioning, retail messaging, brand reputation and industry issues.
• Lead Retail PR strategy and execution, including proactive consumer campaigns, category milestones, peak shopping events and merchant success stories.
• Build and nurture relationships with key retail, business, consumer, technology and trade media outlets in Taiwan.
• Monitor and mitigate reputational risks and design rapid-response crisis communications aligned with global PR, legal, compliance and operational leadership.
• Align retail communications with corporate messaging, public policy, sustainability and employer brand, and partner with marketing, commercial, supply chain, legal and regional PR teams.
• Help lead and mentor a communications team and direct PR agency partners, co-managing budgets, campaign metrics and media measurement.

Required profile

• 15-20 years of experience in public relations, corporate communications, media relations or strategic communications, with proven leadership.
• Background in Retail, E-Commerce, FMCG or Consumer Tech PR, with a track record of consumer storytelling and media coverage.
• Deep knowledge of the Taiwan media ecosystem, digital and social influencer landscape, consumer trends and regulatory environment.
• Proven crisis communications expertise.
• Fluency in written and spoken Mandarin and English.

Preferred: experience leading communications in a matrixed multinational or top-tier global agency, ability to influence C-suite executives, and a history of launching consumer campaigns or scaling local PR during high growth. Applications are made through an internal transfer request form using a Coupang e-mail address.