Sustainability and Corporate Communication Manager
HEINEKEN Taiwan · Taipei
Job description
About the role
The Sustainability and Corporate Communication Manager will lead HEINEKEN Taiwan’s corporate, brand, sustainability and selected internal communications agenda. This role shapes the company narrative, translates business insights into compelling stories, and delivers integrated communications across earned and owned channels.
Key responsibilities
- Own and articulate HEINEKEN Taiwan’s overarching narrative covering business performance, local contribution, sustainability, people and responsible consumption.
- Design and execute integrated corporate affairs initiatives, ensuring message consistency and measurable impact across earned and owned media.
- Create high‑impact media materials, executive communications, thought‑leadership content and corporate social content in both Chinese and English.
- Build and maintain trusted relationships with journalists, editors, content creators and other external influencers to generate earned attention.
- Partner with Marketing and Commercial teams to turn brand initiatives into locally relevant stories that drive reputation and purchase intent.
- Advise senior leaders on positioning, prepare spokespeople with briefings, talking points and media coaching.
- Translate HEINEKEN’s “Brew a Better World” sustainability ambitions into clear local priorities, communication plans and coordinated cross‑functional actions.
- Engage government, NGOs, industry associations and other stakeholders to advance shared sustainability priorities.
- Lead selected internal communications, including leadership messages, town halls and employee storytelling.
- Monitor emerging issues, assess reputation risk and support crisis preparedness.
Required profile
- Proven experience in corporate, brand and sustainability communications, preferably within a multinational environment.
- Strong ability to develop coherent narratives and translate complex data into clear, compelling stories.
- Experience advising senior leaders and managing external agency partners.
- Excellent written and verbal communication skills in both Chinese and English.
- Demonstrated capability to build relationships with media and external stakeholders.
Required skills
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Published 1 month ago
Expires 4 weeks from now
29 views · 0 interested
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HEINEKEN Taiwan
Taipei