Senior Regional Digital Marketing & E‑Commerce Specialist – APAC

About the role

We are looking for a senior digital marketing leader to transform our APAC region from a support function into a revenue‑generating engine. You will own end‑to‑end demand‑generation funnels, drive qualified sales leads, and partner with country heads to deliver data‑driven growth strategies.

Key responsibilities

• Design and implement B2B and B2C demand‑generation funnels within Salesforce CRM, including automated nurturing workflows and lead‑scoring matrices.
• Develop granular database segmentation and seamless lead routing to empower local sales teams across APAC.
• Leverage GA4, GTM, Salesforce reporting and cross‑channel attribution models to uncover market opportunities and shape regional digital roadmaps.
• Provide data‑backed strategic guidance and OMO frameworks to country heads, aligning local targets with regional initiatives.
• Execute digital go‑to‑market plans for consumer product launches (e.g., LCD monitors) and oversee e‑commerce channel positioning, CRO, and full‑funnel media campaigns.
• Conduct continuous SEO/SEM audits and integrate AI tools (ChatGPT, Claude, Midjourney) for copywriting, creative development, and data analysis.

Required profile

• Bachelor’s or Master’s degree in Marketing, Business Administration, Information Management or related fields.
• 5+ years of hands‑on experience in data‑driven digital marketing, performance marketing, CRM operations or e‑commerce growth.
• Preferable background in consumer electronics, LCD displays or IT hardware.
• Professional fluency in English, both written and spoken.

Required skills

• Salesforce CRM (pipeline creation, lead scoring, automation).
• Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Salesforce reporting and cross‑channel attribution modeling.
• SEO, SEM and conversion‑rate optimisation (CRO).
• AI content tools such as ChatGPT, Claude, Midjourney.
• E‑commerce platform management and digital media campaign execution.

What we offer

• Opportunity to shape APAC‑wide digital strategy for a leading consumer‑electronics brand.
• Collaborative environment with regional leadership and cross‑functional teams.
• Access to cutting‑edge AI and analytics tools.