Marketing Specialist

About the role

We are seeking a creative and agile Marketing Specialist who can transform market trends and investment insights into engaging, investor‑friendly stories. The role will design, produce and execute multimedia content—including articles, infographics, short videos and animations—to boost product visibility and drive sales impact for the Taiwan market.

Key responsibilities

• Lead writing: develop content angles, outlines and clear investor‑focused articles, briefs and explainers in Mandarin and English.
• Scriptwriting & multimedia storytelling: plan and script videos, shorts and animations with compelling hooks, narratives and calls‑to‑action for social and distributor channels.
• Interview & translate into stories: conduct interviews with portfolio managers, business leads and product specialists, turning insights into timely local content.
• AI‑assisted multimedia production: use approved AI tools and video‑editing software to produce and edit short videos, manage compliance review and meet production timelines.

Required profile

• Bachelor’s degree in Journalism, Communications, Marketing, Finance or a related field.
• 5–10 years of experience as a financial journalist, editor, marketing specialist in finance or multimedia producer.
• Relevant securities licences (e.g., Certified Securities Investment Trust and Consulting Professional or Certified Securities Specialist).
• Strong writing and storytelling ability, capable of simplifying complex investment topics.
• Experience in content planning, video scripting and vendor coordination.
• Fluent in Mandarin and English.

Required skills

• Proficiency with video‑editing tools such as PlayPlay and Heygen.
• Experience using AI‑assisted multimedia production tools.