Marketing Manager, Caltrate APAC Operating Unit

About the role

Haleon is looking for a Marketing Manager for its Caltrate brand within the APAC operating unit, based in Taipei. The role helps shape the next phase of growth for Caltrate across APAC markets outside China, working across strategy, innovation, communications and activation. You will partner with local markets to turn regional strategy into relevant portfolio choices, consumer propositions, claims and content.

Key responsibilities

• Drive APAC growth strategy and innovation for Caltrate outside China, identifying emerging consumer needs, category shifts and growth opportunities.
• Serve as the regional business lead for non-China APAC markets, partnering with local teams on growth priorities, portfolio strategy, innovation, communications and business performance.
• Partner with cross-functional and market teams to turn consumer needs into relevant products, claims, formats, packs and experiences.
• Lead innovation development from opportunity identification through business case, commercialization, launch and scaling across priority markets.
• Define the APAC communication and activation agenda, including consumer propositions, claims, content territories and communication toolkits adaptable by markets.
• Explore growth through digital commerce, retail media, creators, healthcare professional influence and partnerships, and build scalable activation frameworks and best practices.

Required profile

• 7+ years of experience in brand marketing, portfolio management, innovation and/or commercial leadership, preferably in consumer health, nutrition, wellness or OTC categories.
• Experience turning consumer, customer and category insights into regional strategy, communications and brand growth.
• Experience leading innovation pipelines, large-scale launches and market adoption in a matrix organization.
• Strong commercial and financial acumen, including business case development, budget management and performance tracking.
• Experience across diverse APAC markets is a plus.