Marketing Lead, Immunology

About the role

Novartis is looking for an experienced Marketing Lead for its Immunology therapeutic area in Taiwan, based in Taipei. The role guides the therapeutic area portfolio, turning customer, patient and market insights into sustainable growth. It leads and coaches Brand Managers, strengthens launch readiness and evolves customer-centric go-to-market models, connecting local priorities with regional and global direction.

Key responsibilities

• Develop and execute therapeutic area and brand strategies aligned with local, regional and global priorities.
• Lead launch excellence across the portfolio, including readiness planning, scenario development, risk mitigation and stakeholder reviews.
• Coach and develop Brand Managers, build succession pipelines and foster a high-performing, inclusive marketing team.
• Translate strategy into focused brand plans with clear priorities, KPIs, investment choices and performance measures.
• Shape innovative go-to-market and omnichannel approaches that improve customer experience and patient impact.
• Own brand performance, forecasting, P&L and advertising and promotion budgets.
• Turn market intelligence, customer insights and performance data into timely strategic and tactical decisions.
• Champion agile ways of working and the adoption of digital, data and AI-enabled solutions.
• Build strong partnerships across functions and with regional and global stakeholders.

Required profile

• University degree in business, life sciences, economics or a related field; an MBA or relevant postgraduate qualification is an advantage.
• Proven pharmaceutical or biotech experience across sales and marketing, with recent pre-launch and launch experience and exposure to the full brand lifecycle.
• Demonstrated success in preparing and leading complex product launches, including readiness reviews, scenario planning, risk management and stakeholder engagement.
• Direct people leadership experience and a track record of coaching and developing teams.
• Strong cross-functional leadership and the ability to influence in a complex matrix environment.
• Experience engaging healthcare professionals, key opinion leaders, patient organizations and other external stakeholders.
• Fluency in English and Mandarin.

Required skills

• Digital marketing, customer journey optimization and content localization.
• Capability with AI-enabled or predictive tools.
• Strategic agility, sound judgment and the confidence to lead change.