Head of Culture & Partnerships – APAC

About the role

Diageo is seeking a senior leader to shape and execute culturally‑relevant marketing across the APAC region. Reporting to the regional Marketing Operations & MarTech Director, the Head of Culture & Partnerships will translate global strategy into regional programmes, manage key social media assets and drive influencer‑creator collaborations that amplify the brand’s presence.

Key responsibilities

• Lead the social transformation agenda for APAC, overseeing planning, governance and hands‑on execution of cultural initiatives.
• Translate global direction into region‑specific campaigns and manage priority “jewel” social media handles.
• Produce best‑in‑class always‑on and campaign‑based content that resonates with local audiences.
• Integrate influencer and creator activations into a connected cultural marketing ecosystem.
• Collaborate closely with Global MOM, Category and Brand teams to ensure alignment and scale earned‑media moments.
• Monitor performance, optimise amplification strategies and report outcomes to senior leadership.

Required profile

• Strategic thinker with a deep understanding of cultural trends and consumer behaviour.
• Proven ability to combine creative brand building with disciplined operational execution.
• Commercial mindset focused on growth and measurable impact.
• Hands‑on leader comfortable managing multiple stakeholders across a diverse region.

Required skills

• Social media strategy and management.
• Influencer and creator partnership development.
• Content creation and campaign planning.
• Data‑driven performance analysis.

What we offer

• Opportunity to work with iconic global brands in a dynamic, inclusive culture.
• Access to Diageo’s extensive resources and development programmes.
• Collaborative environment that encourages innovation and career growth.