AVP/VP Brand & Wealth Marketing Communication
DBS Bank · Taipei
Job description
About the role
We are seeking a senior marketing leader to shape brand presence and drive wealth‑focused communication across digital and event channels. The role combines strategic digital media optimisation with the creation of high‑impact experiences for high‑net‑worth clients and internal stakeholders.
Key responsibilities
- Lead the execution of brand‑awareness projects, from agency‑driven digital ad creation to on‑site event coordination for wealth management.
- Collaborate with multicultural, cross‑functional teams to develop marketing campaigns and content that resonate with target audiences.
- Oversee all event logistics, including venue booking, vendor coordination, technical setup, and guest registration to ensure flawless delivery.
- Monitor and report on marketing initiative performance, providing data‑driven recommendations for improvement.
- Maintain brand consistency and adherence to guidelines across all consumer‑banking touch points.
Required profile
- Proven experience in business or digital marketing, with a track record of successful multi‑channel campaigns.
- Strong ownership mindset, capable of working independently and within a team.
- Excellent communication and problem‑solving abilities, able to troubleshoot issues quickly.
- Exceptional multitasking skills, managing complex timelines and detailed budgets with high accuracy.
Required skills
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Published 1 month ago
Expires 1 week from now
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DBS Bank
Taipei
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