Sales Executive – B2B Events (Taipei)

About the role

We are looking for a dynamic Sales Executive to join Informa Markets in Taipei City. You will drive B2B event sales, identify new business opportunities and manage the full sales cycle for our portfolio of exhibitions and digital solutions.

Key responsibilities

• Prospect, qualify and develop new B2B customers for assigned events and products.
• Maintain and grow existing accounts, presenting tailored solutions and negotiating commercial terms.
• Manage the sales pipeline in the CRM, ensuring accurate forecasting and timely follow‑up.
• Collaborate with marketing, operations and product teams to create value propositions and support event execution.
• Prepare regular sales reports, track performance metrics and analyse market trends and competitor activity.

Required profile

• Proven B2B sales and account‑management experience, preferably in exhibitions, events or media.
• Strong communication skills in English; Mandarin or other regional languages are a plus.
• Ability to work in a fast‑paced environment, meet deadlines and travel to client meetings and industry events.
• Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent experience.

Required skills

• Proficiency with CRM systems (e.g., Salesforce, HubSpot).
• Basic data analysis for performance tracking.