Sales Applications Engineer - FPGAs, CPLDs and SoCs

About the role

The Sales Applications Engineer at Altera Semiconductor Technology Taiwan supports sales activities for Altera's programmable logic devices (FPGAs, CPLDs and SoCs) and related design software. The role works closely with customers to understand their technical needs, demonstrate the solutions and guide them through the sales cycle to secure design wins and grow revenue. It is a regular, full-time position based virtually in Taiwan, on Shift 1.

Key responsibilities

• Provide in-depth technical support to sales teams and customers, covering architecture, performance analysis and features.
• Deliver technical presentations, product demonstrations and hands-on workshops.
• Help customers define system-level requirements and propose solutions, including device selection, IP integration and software flows.
• Assist with initial designs, debug issues and advise on performance, power and area targets.
• Prepare technical proposals, competitive analyses and ROI justifications.
• Act as a technical liaison between customers and the engineering and product teams, feeding back customer needs.
• Take part in account planning and strategy sessions with the sales team.
• Stay current with the product roadmap, industry trends and competition.
• Domestic and occasional international travel to customer sites and events may be required.

Required profile

• Bachelor's degree in Electrical Engineering, Computer Engineering or a related field; Master's preferred.
• 3-5 years of experience in a technical role, preferably in applications, design or field applications engineering within the semiconductor industry.
• Fluent written and spoken Chinese and English is essential.

Required skills

• FPGA architecture, digital design and embedded systems.
• HDL languages (VHDL/Verilog) and FPGA design tools such as Quartus Prime.
• Embedded processors (ARM, Nios II) and associated software.
• Communication protocols (PCIe, Ethernet, USB) and memory interfaces (DDR).
• Strong problem-solving, debugging, presentation and communication skills.