Marketing Director

About the role

The Marketing Director leads Red Bull’s country‑level marketing, media, and brand strategy. The role focuses on turning brand enthusiasts into product lovers, ensuring Red Bull is the top choice for energy drink consumers.

Key responsibilities

• Define and own the marketing component of the annual business plan, aligning with overall country objectives.
• Build and grow the Red Bull Media Network, including content creation, commercialisation, and distribution across TV, digital, radio, print and mobile.
• Generate consumer insights, shape ATL and BTL strategies, and guide product, packaging, and pricing decisions.
• Lead targeted programmes to drive trial among new and infrequent users and to increase product understanding and trust.
• Manage student brand manager programmes to foster loyalty and awareness at universities.
• Support sales through consumer collecting programs, enhancing distribution and in‑store visibility.
• Develop and lead sports and culture initiatives that align with global strategy while resonating locally.
• Coordinate closely with on‑premise and off‑premise teams to keep the product at the centre of all marketing efforts.

Required profile

• Proven senior leadership experience in marketing, preferably within FMCG or beverage sectors.
• Deep understanding of local consumer behaviour and ability to translate insights into actionable strategies.
• Strong track record of developing and executing integrated brand and media plans.
• Ability to lead cross‑functional teams and manage large‑scale programmes.

Required skills