Assistant Marketing & PR Manager (Taiwan)

Key responsibilities

• Develop, drive & own retail marketing strategy including offline events and activations to fuel business growth and brand equity.
• Manage and deliver marketing strategies across all consumer touch points to raise brand awareness and conversion.
• Plan and manage daily operations for social media platforms, including Facebook, Instagram, LINE and Threads.
• Plan and execute local content creation projects, including shooting and on‑site management.
• Conduct regular data analysis to evaluate performance of retail marketing & social media platforms and optimize strategies.
• Drive collaboration between cross‑functional teams such as retail operations, visual merchandising, e‑commerce, merchandising and CRM, as well as HQ marketing peers.
• Leverage market trends and consumer insights to deliver effective consumer‑led campaigns and brand experiences.
• Align with line manager to implement and execute other marketing communications campaigns or projects.

Required profile

• Minimum 4 years' experience in Beauty/Fashion/Luxury industry.
• Minimum 4 years' experience in Communications/Marketing.
• PR or media background (e.g., journalist, editor, content writer) is a plus.
• Proficiency in content creation tools.
• Strong logical thinking and organizational skills, with ability to manage multiple tasks in a fast‑paced environment.
• Excellent interpersonal communication skills.
• Proficient in both spoken and written English and Mandarin.
• Proactive team player with resilience.
• Fun, vibrant & outgoing personality with great personal style.
• Eager to learn with a keen sense of fashion and passion for the fashion industry.