Assistant Manager CRM & Membership

About the role

The Assistant Manager, CRM & Membership will drive member engagement and optimise CRM performance for adidas Taiwan. You will shape communication plans, lifecycle journeys and data‑driven strategies to boost acquisition, activation, conversion, retention and overall customer lifetime value.

Key responsibilities

• Monitor and analyse core CRM and membership KPIs such as acquisition, activation, engagement, conversion, retention and CLV.
• Develop and implement data‑driven CRM strategies to improve member engagement and conversion efficiency.
• Own the CRM communication calendar and campaign priorities across App, LINE Official Account, SMS and eDM.
• Define audience segmentation and targeting logic using a MECE approach to enhance relevance and cost efficiency.
• Manage end‑to‑end CRM campaign execution, from briefing and audience setup to performance tracking and post‑campaign review.
• Design, optimise and maintain automated lifecycle journeys for key member stages (acquisition, onboarding, first purchase, repeat purchase, reactivation, retention).
• Collaborate with Brandsite, App, Platform, eCommerce Marketing and Retail teams to align CRM initiatives with sales targets.
• Leverage CRM tools for strategic and operational needs, and work with 91APP and other system partners to provide feedback and requirements.

Required profile

• Strong understanding of CRM, membership operations and digital consumer behaviour.
• Experience in eCommerce environments and ability to translate business priorities into CRM actions.
• Proven capability to collaborate with cross‑functional teams and regional/global stakeholders.
• Data‑driven mindset with the ability to generate actionable insights from CRM data.
• Experience planning and executing multi‑channel CRM communications (App, LINE OA, SMS, eDM).

Required skills

• Hands‑on experience with CRM platforms, preferably 91APP.
• Familiarity with LINE Official Account (LINE OA) for marketing communications.
• Knowledge of SMS and e‑mail direct marketing (eDM) tools.