Senior Digital Marketing Specialist – Advisors & Consulting Services

About the role

Mastercard is looking for a Senior Digital Marketing Specialist to join its Advisors & Consulting Services team. The role sits at the centre of a marketing transformation, driving data‑focused campaigns for a global client base across banking, retail and other industries.

Key responsibilities

• Design and execute digital marketing initiatives that are guided by data analytics and deliver measurable business impact.
• Lead client projects from concept through delivery, collaborating with cross‑functional teams to create high‑performing campaigns.
• Manage end‑to‑end Marketing Services projects, ensuring financial performance, timeline adherence and budget compliance.
• Implement data‑driven solutions such as marketing automation, campaign orchestration and lifecycle management.
• Monitor and evaluate campaign results, adjusting strategies to optimise performance.

Required profile

• Proven experience in senior‑level digital marketing roles within a consulting or services environment.
• Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
• Excellent project management skills, capable of handling multiple client engagements simultaneously.
• Ability to work in a fast‑paced, dynamic environment and drive transformational change.

Required skills

• Digital marketing
• Data analytics
• Marketing automation
• Campaign management
• Lifecycle management