ETF Marketing Manager – Taiwan

About the role

Invesco is seeking an experienced marketer to lead the ETF marketing strategy for Taiwan. You will shape the regional plan, execute campaigns across digital and offline channels, and collaborate closely with product and sales teams to drive demand for Invesco ETFs.

Key responsibilities

• Develop and align a strategic ETF marketing plan with business objectives.
• Design and launch impactful campaigns using social media, email, and events.
• Partner with the ETF product team to craft timely, compelling messaging.
• Work with sales to set joint priorities and ensure strategic alignment.
• Maintain relationships with internal partners in marketing, product, legal, and compliance.
• Monitor industry best practices and continuously improve digital asset performance to meet KPIs.

Required profile

• 6‑8 years of marketing experience in an ETF asset‑management firm or financial institution.
• Strong knowledge of investment products.
• Bachelor’s degree in finance, marketing, or a related field.
• Excellent verbal and written communication in English and Chinese.
• Ability to work independently and as part of a team.

Required skills

• Content marketing experience.
• Project management expertise.
• Social media and email campaign execution.

What we offer

• Generous annual leave and flexible paid time off.
• Hybrid work schedule.
• Learning and development programs.
• Health and wellbeing benefits.
• Parental leave and employee stock purchase plan where applicable.