Staff Data Scientist (Marketing)

About the role

Coupang is expanding in Taiwan and is looking for a marketing data professional to join its Taiwan marketing team. You will analyze tens of millions of data points and provide actionable insights for marketing managers and leadership, helping create a better customer experience. The team is diverse and fast-paced, with members from around the world.

Key responsibilities

• Work with marketing managers, CRM managers, marketing engineers, designers and other stakeholders to make data-driven decisions.
• Build machine learning models such as customer churn, product sales, banner clicks and campaign sales.
• Train and deploy machine learning models on in-house and cloud-based platforms.
• Analyze growth marketing (customer and product) metrics to enable effective campaigns.
• Recommend CRM promotions based on user behavior data in the app.
• Run hypothesis testing, A/B testing and regression analysis on online ad performance.
• Create a data pipeline to ensure data availability and quality.
• Present data stories to marketing leadership and foster an analytic culture.

Required profile

• 5+ years of experience in machine learning.
• 3+ years of experience in SQL and 3+ years in Python.
• Attention to detail, strong critical thinking and problem-solving skills.
• Ability to work independently in a fast-paced environment.
• Clear communication skills and proficiency in both Mandarin and English.

Preferred qualifications

• Retail or e-commerce experience.
• Growth marketing and CRM experience.
• Master's degree in business analytics, data analytics or data science, or equivalent experience.
• Data ETL and data engineering experience.
• AWS or GCP experience.