Senior Marketing Manager / Director of Marketing

About the role

We are seeking a Senior Marketing Manager to lead global marketing for Raccoon AI, a provider of AI‑powered customer service and digital workforce solutions. The role will shape brand strategy, drive market positioning, and build the foundation for scalable demand generation as the company expands internationally.

Key responsibilities

• Define and evolve Raccoon AI’s brand strategy, positioning, and messaging to become a recognized voice in enterprise AI.
• Develop and execute international marketing initiatives, localized campaigns, and content for key markets.
• Build and lead a high‑performing marketing team, fostering a culture of ownership and creativity.
• Partner with sales to improve lead quality, conversion rates, and overall revenue impact.
• Establish performance metrics, a data‑driven culture, and measurable growth programs.

Required profile

• 5+ years of experience in B2B SaaS, AI, or enterprise technology marketing.
• Proven track record building brands and delivering measurable business growth.
• Hands‑on leader comfortable balancing strategy with execution in a fast‑growing startup.
• Strong English communication skills and ability to engage global audiences.
• Genuine interest in AI and experience using AI tools in marketing workflows.