Senior Data Analyst (Marketing)

About the role

Coupang Taiwan is looking for a Senior Data Analyst to join its Growth Marketing Analytics & Data Science team. The role supports key focus areas such as on-site merchandising, category and marketing operations, partnering with marketing stakeholders to deliver actionable insights, analysis, modelling, experimentation and reporting.

Key responsibilities

• Partner with marketing stakeholders to provide actionable insight, analysis, modelling, experimentation and reporting.
• Analyse weblogs and marketing data to identify key drivers of performance.
• Support decision-making requests and prioritise work based on business objectives.
• Deliver results on time in a fast-paced environment while multi-tasking.
• Build and/or support machine learning model initiatives.
• Maintain high quality and accuracy, document work and code clearly, and use AI to improve productivity and code quality.
• Communicate proactively and clearly with internal stakeholders.

Required profile

• Bachelor's degree or equivalent experience in a STEM or quantitative field.
• 4+ years of data analytics experience.
• Foundational knowledge of statistical concepts and testing methodologies.
• Strong critical thinking, attention to detail and ability to validate data.
• Strong verbal and written communication in Mandarin and English.

Required skills

• SQL and Python
• Data visualization tools such as Tableau
• Preferred: experimentation, statistics and causal inference, machine learning, data ETL (Airflow, DBT)