Principal, Creator & Affiliate Partnerships

About the role

Coupang is looking for a Principal to own the strategic development and business growth of its Creator and Affiliate ecosystem in Taiwan. The role defines long-term ecosystem strategy, drives partner monetization, influences the product roadmap and leads cross-functional initiatives that grow creator acquisition, engagement, retention and revenue. It also serves as the primary business owner for ecosystem expansion and influences executive-level decisions across product, marketing, operations and business teams.

Key responsibilities

• Own creator acquisition and ecosystem growth strategies across key social and content platforms, and build and manage partnerships with creators, MCNs, agencies and affiliate partners.
• Drive creator engagement, retention and monetization through scalable partnership programs, and expand creator participation in Taiwan.
• Own the affiliate ecosystem strategy, including partner acquisition, engagement, retention and monetization, and define business models, commission structures, incentive programs and partner segmentation.
• Lead creator and affiliate programs, build scalable campaign frameworks and operational best practices, and monitor performance to improve partner experience.
• Set up contracting, commission and payment processes, oversee revenue-sharing programs and work with Finance, Legal and Operations to ensure compliance.
• Optimize creator lifecycle and affiliate program frameworks, set key metrics and performance reports, and use data insights to shape growth strategy.

Required profile

• 8+ years of experience in creator economy, affiliate marketing, influencer partnerships, business development, e-commerce or digital marketing.
• Proven experience building and scaling creator, affiliate or partnership ecosystems with measurable business impact.
• Strong understanding of creator monetization, affiliate marketing, social commerce and performance marketing.
• Experience managing strategic partnerships with creators, agencies, MCNs, affiliate networks or ecosystem partners.
• Strong stakeholder management, negotiation and cross-functional leadership skills, able to influence decisions without direct authority.
• Data-driven approach and fluent Mandarin and English.

Preferred: experience in creator commerce or affiliate platforms, designing commission structures and revenue-sharing programs, and driving partner acquisition, engagement, retention and monetization. The recruitment process runs from application review to phone interview, onsite or virtual onsite interview, and offer.