Marketing Manager

About the role

The Marketing Manager will lead the development, implementation and execution of strategic marketing plans for our brands, driving both customer acquisition and retention. This senior role partners closely with the Marketing Director and cross‑functional teams to ensure campaigns deliver measurable growth.

Key responsibilities

• Develop and implement annual marketing strategies to increase brand awareness, market penetration and sales.
• Plan, monitor and manage marketing budgets, campaigns and resources to maximize ROI.
• Define project timelines, milestones and proactively manage risks.
• Collaborate with the Marketing Director, regional teams, agencies and internal stakeholders to align objectives and gather feedback.
• Work with regional marketing teams on innovation and communication projects for mid‑ and long‑term portfolio growth.
• Coordinate with sales and trade marketing to execute through‑the‑line and BTL activities.
• Build and develop team capabilities, provide coaching and support to achieve annual targets.

Required profile

• Bachelor’s degree in Business, Marketing or Communication.
• 10+ years of marketing experience, preferably in FMCG within multinational companies.
• Proven people‑management experience.
• Strong strategic thinking with a track record of successful execution.
• Excellent analytical, project‑management and interpersonal skills.

Required skills