Key Account Specialist - Retail

About the role

Red Bull is looking for a Key Account Specialist for its Retail business in Taipei. The role drives the development, implementation and tracking of Red Bull's sales strategy across assigned Retail and eCommerce accounts, delivering trade sales volume and profitability through brand-building activations, Perfect Store/Online Store standards and trade term optimisation. It suits a creative, analytical and action-oriented person who can build strong strategic customer relationships and work cross-functionally and internationally.

Key responsibilities

• Build long-term customer relationships, act as main contact and deliver monthly trade sales volume based on the last revised estimate
• Prepare volume forecasts and plans, implement account sales strategies and drive joint business planning leading to in-store and online execution
• Negotiate terms of trade and business development agreements, and coordinate with Trade Marketing, Marketing and Operations
• Train field sales and merchandiser forces, manage distribution partners and field sales agencies, and ensure accurate weekly and monthly reporting
• Manage the trade spend budget within Red Bull guidelines and suggest annual, quarterly and monthly action plans
• Control POS and cooler placement targets by account and month, and ensure proper management and inventory of Red Bull assets and POS materials
• Report weekly to the line manager on work in progress, sales strategy and key customer activities

Required profile

• At least 2-3 years of sales experience managing hypermarkets, supermarkets or key eCommerce platforms
• University degree
• Advanced Mandarin and English
• Front-line retail negotiation experience and problem-solving skills
• Ability to work in a flat, low-bureaucracy environment

Required skills

• Proficiency in MS Office (Word, Excel, PowerPoint)
• Analytical skills: planning, negotiation and analysis of sales and customer data
• Strategic thinking and commercial focus