E‑Commerce Supervisor – DTC & CRM

About the role

This role drives direct‑to‑consumer e‑commerce performance and ensures a seamless customer experience across the brand.com journey. The professional will leverage CRM insights to boost engagement and manage owned media channels, while collaborating with cross‑functional teams on product representation and inventory management.

Key responsibilities

• Sales & Performance Management – Own e‑commerce sales targets, develop operational strategies, promotional campaigns and site merchandising to increase revenue and conversion rates; analyse traffic data to identify upsell and cross‑sell opportunities.
• Customer Engagement – Conduct CRM data analysis, create member lifecycle strategies and targeted campaigns to drive activation, retention and lifetime value; manage and optimise owned media channels, especially the LINE Official Account.

Required profile

• Bachelor’s degree in Business Administration, Marketing, E‑Commerce or equivalent.
• 3+ years of hands‑on experience operating and managing a retail brand’s official e‑commerce website.
• Proven track record of achieving e‑commerce sales targets and revenue growth.
• Practical experience with data analysis that improved customer activity and retention.

Required skills

• Strong commercial mindset with ability to turn insights into executable e‑commerce growth plans.
• CRM & Data Analysis – segmentation, campaign measurement, funnel/KPI reporting.
• Hands‑on experience with 91APP and Line Gift platform.