Digital Infra Performance Sr Executive

About the role

Philip Morris International is seeking a Digital Infra Performance Senior Executive to lead the design, execution and continuous optimisation of digital trade activation programmes in Taiwan. This hands‑on role sits at the crossroads of digital marketing, performance analytics and commercial execution, driving B2B and B2C platform effectiveness.

Key responsibilities

• Develop and launch digital trade activation strategies aligned with commercial priorities and brand objectives for the Taiwan market.
• Translate business needs into digital engagement plans, platform enhancements and activation mechanics that improve trade partner engagement.
• Collaborate with Commercial, Channel, Trade Activation, Consumer Journey and Marketing teams to convert brand strategies into impactful digital initiatives.
• Lead external agencies and internal contributors to design, deliver and optimise digital journeys, content and platform features on time and to quality standards.
• Analyse B2B and B2C digital performance data, identify gaps and recommend optimisation actions.
• Ensure all digital solutions comply with PMI standards, local regulations, data‑privacy rules and brand guidelines.

Required profile

• Minimum 5 years of experience in marketing or commercial roles within FMCG or retail, including at least 2 years in digital marketing.
• Strong stakeholder‑management skills and ability to work across multiple functions.
• Data‑driven mindset with proven ability to evaluate digital performance and optimise user journeys.

Required skills

• MS‑Windows environments
• Application development tools
• Databases
• Network operating systems
• Communication systems
• Software development methodology