Marketing Lead – Sports Sunglass Brand

About the role

SUPACAZ is seeking a Marketing Lead to drive the growth of its California‑based sports sunglass line covering cycling, baseball and racquet sports. This full‑time, on‑site position in Taipei will shape and execute comprehensive marketing strategies that elevate the brand across all channels.

Key responsibilities

• Develop and implement integrated marketing plans aligned with business objectives.
• Lead the creation, launch and optimisation of multi‑channel campaigns.
• Coordinate market research initiatives and analyse industry and consumer trends.
• Manage the marketing team, ensuring clear communication and timely delivery of projects.
• Collaborate closely with sales to align goals and drive revenue growth.
• Maintain consistent brand messaging across all platforms and touchpoints.

Required profile

• Proven experience in market planning, marketing management and strategic initiative development.
• Strong expertise in market research and consumer trend analysis.
• Demonstrated ability to work cross‑functionally with sales teams.
• Leadership and communication skills to manage teams and projects effectively.
• Passion for cycling or sports brands and a solid understanding of the industry.
• Bachelor’s degree in Marketing, Business Administration or related field (Master’s preferred).
• Ability to thrive in a fast‑paced, on‑site environment in Taipei.

Required skills

• Market planning
• Marketing management
• Market research
• Consumer trend analysis
• Team leadership