Clinical Marketing Manager - da Vinci

About the role

Intuitive, a market leader in robotic-assisted surgery, is looking for a Clinical Marketing Manager in Taipei. The role develops and runs strategic and tactical clinical marketing initiatives to drive da Vinci procedure adoption in the Taiwan market, working with external stakeholders such as dV KOLs and society leaders, and internal teams including sales, marketing, training, clinical affairs, market access and health economics.

Key responsibilities

• Spend time in the field with customers and sales teams to understand surgical specialties, procedures, the surgeon learning journey, patient journeys and hospital priorities.
• Use qualitative and quantitative data to segment customers, build personas and craft clinical, economic, operational and strategic messaging.
• Develop and refresh annual marketing plans with sales and other commercial functions, build events, programs and collateral, and deliver on KPIs.
• Cultivate and incubate KOLs, run peer-to-peer events and surgeon advisory boards, and promote the value of da Vinci training and expanded use.
• Work with surgeons to develop clinical evidence on key metrics showing clinical, efficiency or economic value.
• Analyse the competitive environment and define differentiation positioning and messaging.
• Engage society leaders and partners, and align clinical marketing with product marketing, hospital marketing and communications.
• Support marketing strategies and collateral for new procedures and surgical techniques.

Required profile

• At least 7 years of sales and marketing experience in the healthcare industry.
• Proven track record of implementing surgeon-facing marketing strategies and executing multiple priorities at once.
• Strong executive presence, communication and interpersonal skills.
• Above-average verbal and written English.
• Bachelor's degree minimum; master's degree preferred.
• Product or procedure experience in a medical device or surgical field company strongly preferred.

Required skills

• Well versed in MS Office Suite.