Social Marketing Manager

About the role

We are looking for a Social Marketing Manager to lead our B2B social media presence, primarily on LinkedIn, and to drive brand storytelling, lead generation and community engagement across global markets.

Key responsibilities

• Develop and execute an integrated social media strategy aligned with commercial marketing objectives, brand guidelines, and product launch cycles.
• Plan, create and manage a forward‑looking content calendar and high‑quality social content that leverages industry trends, competitive insights and audience behavior.
• Review, approve and publish social media content and creative assets across platforms while actively managing community engagement.
• Plan and optimise paid social, SEO and geo‑targeting strategies, ensuring efficient budget use, policy compliance and localisation for regional markets.
• Monitor, analyse and report social media performance using data‑driven insights to continuously refine content, campaigns and overall strategy.

Required profile

• Bachelor’s degree or MBA in Marketing, Communications, Journalism or a related field.
• 5–8+ years of hands‑on B2B social media marketing experience, with proven success on LinkedIn for lead generation and audience engagement.
• Demonstrated ability to develop data‑driven social strategies that deliver measurable business outcomes.
• Excellent English communication skills, strong attention to detail and solid analytical capabilities.
• Experience in technology, hardware or SaaS environments and familiarity with SMB or education audiences is a plus.

Required skills

• LinkedIn Ads
• Twitter/X Ads
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Scheduling tools
• Social listening tools
• Analytics tools
• SEO tools
• Basic design or video creation skills