Global Product Marketing (Commercial PC)

About the role

Develop and implement marketing strategies to increase sales and business opportunity.

Key responsibilities

• Design and execute lead generation campaigns to increase brand awareness and nurture prospects through the marketing funnel into the sales pipeline.
• Lead creative development from brief to marketing asset creation, including sales enablement tools and customer‑facing collaterals such as decks, videos, web pages, banners, press releases, POSM and other online/offline materials.
• Work with product and engineering experts to understand features and define unique selling points for compelling product/solution stories.
• Oversee cross‑functional teams (social, media buying, PR, content, channel marketing, etc.) to ensure product strategies are executed through various tactics and deliverables.
• Collaborate with local marketing teams to align strategy and produce timely, market‑specific deliverables.
• Support global launch events, exhibitions and regional vertical events.
• Drive execution results in key markets, measure and report campaign performance, track KPIs and assess ROI.