APAC Regional Digital Marketing Specialist

About the role

As part of the ASUS APAC Consumer Marketing team, the APAC Regional Digital Marketing Specialist will act as a hub for executing digital marketing initiatives across Asia‑Pacific. Reporting to the Territory Marketing Director, you will move from single‑market execution to broader regional responsibilities, overseeing search, e‑shop launches and O2O integration.

Key responsibilities

• Coordinate APAC launch timelines and market readiness for eShop and website initiatives.
• Plan and execute SEO and GEO projects to improve brand visibility across search and AI‑driven platforms.
• Drive O2O integration by aligning online and offline consumer journeys across markets.
• Develop and roll out regional operational standards for third‑party marketplaces.
• Manage CRM lifecycle communications and campaigns to enhance customer engagement.

Required profile

• 3–5 years of hands‑on digital marketing experience, with strength in e‑commerce operations, SEO/SEM, CRM/EDM or MarTech platforms.
• Strong stakeholder‑management and communication skills to align cross‑functional teams without direct authority.
• Proactive problem‑solving ability to translate strategic direction into clear priorities.
• Nice‑to‑have experience in cross‑border projects, technology or consumer‑electronics background, and agency or startup environments.

Required skills

• e‑commerce operations
• SEO
• SEM
• CRM
• EDM
• MarTech platforms