Sales Associate – Luxury Retail

About the role

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations.

Key responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.

Required profile

• 1+ years of sales experience (luxury retail preferred) and knowledge of fashion trends and competitors.
• Experience with POS operation and basic computer proficiency (iPad/laptop, Mobile POS).
• Ability to use walkie‑talkies and read price/release sheets.
• Strong English proficiency and ability to work in a fast‑paced environment.

Required skills

• POS operation
• iPad / laptop usage
• Mobile POS
• Walkie‑talkie operation
• Social media platforms for selling
• Live‑stream shopping and video demos
• Clienteling tools and data acquisition