Principal Business Analyst - Retail Analytics

About the role

Coupang is expanding its presence in Taiwan and is looking for a Principal Business Analyst / Senior Manager, Business Analysis. The role leads several impactful projects affecting multiple teams, applies deep domain expertise across functions to set business goals, and contributes to analytics projects that drive growth and support initiatives across Coupang. It also helps analysts across the team and organization develop.

Key responsibilities

• Lead end-to-end analytics for retail growth, identify root causes of high return rates (such as sizing issues, logistical damage or fraud) and propose data-backed solutions.
• Develop and oversee models for retail category growth propensity and customer lifetime value (CLV) to help the business manage risk proactively.
• Act as a strategic partner to Brand Management (category buyers), using data to influence the product roadmap and operational SOPs.
• Mentor and scale a team of high-performing data analysts, fostering technical excellence and business-first thinking.
• Move the organization from manual reporting to real-time, automated BI solutions (Tableau/Looker) that empower regional leads.

Required profile

• 8+ years in data analytics, business intelligence or data science (e-commerce or FinTech preferred).
• 3+ years of experience managing direct reports and leading cross-functional projects.
• Ability to turn data insights into executive-level narratives in both English and Mandarin.

Required skills

• Expert SQL and Python/R.
• Deep experience with Tableau, PowerBI or Looker, prompt engineering and LLMs for analytics.
• A/B testing, regression analysis and hypothesis testing.