Marketing Specialist

About the role

The Marketing Specialist will drive product launches and sustain growth of key portfolio items, ensuring strong brand positioning and long‑term consumer relationships. This role combines market insight, CRM strategy, and cross‑functional coordination to create engaging brand experiences.

Key responsibilities

• Orchestrate new product launches and accelerate growth of pillar products.
• Collect and analyse consumer, market, CRM and competitive data to identify opportunities and trends.
• Translate insights into actionable recommendations for senior management.
• Develop and implement CRM strategies across recruitment, activation, retention and reactivation.
• Propose and monitor integrated marketing mix strategies (IMC/360/Digital/Retail).
• Adapt communication materials for digital, point‑of‑sale and event execution.
• Manage marketing budgets, forecast sales, and monitor ROI.
• Prepare clear messages and presentations for senior leadership.

Required profile

• Experience leading product launches and managing brand growth.
• Strong analytical mindset with ability to turn data into strategic actions.
• Proven ability to develop and execute CRM‑focused consumer journeys.
• Excellent coordination skills across marketing, sales and product teams.

Required skills