Marketing Manager, Nescafé

About the role

Join Nestlé’s Coffee team as a Marketing Manager for Nescafé, one of the world’s most iconic coffee brands. You will lead a high‑performing brand marketing team, shaping strategies that drive growth, strengthen brand equity, and deliver memorable consumer experiences.

Key responsibilities

• Develop and execute brand strategies to increase market share and brand equity.
• Lead Integrated Commercial Planning (ICP) for the Nescafé brand, ensuring cross‑functional alignment.
• Design and launch integrated marketing campaigns across digital, media, and KOL channels.
• Partner with agencies to boost brand awareness and consumer engagement.
• Plan and manage promotional activities to support sales objectives and demand forecasting.
• Analyze consumer, shopper, competitor, and market data to uncover growth opportunities.
• Manage PFME investments, control budgets, and ensure compliance.
• Collaborate with cross‑functional teams on product innovation, renovations, and successful launches.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related discipline.
• 10+ years of experience in brand management, preferably within FMCG or the coffee sector.

Required skills

• Brand strategy development
• Integrated commercial planning
• Digital and media campaign execution
• Budget and P&L management
• Market research and consumer insights analysis
• Cross‑functional collaboration