Marketing Assistant Brand Manager

About the role

The Marketing Assistant Brand Manager will lead key marketing initiatives to grow the brand, strengthen equity, and meet business objectives. You will own end‑to‑end project delivery, from strategy creation through execution, working closely with cross‑functional teams and external agencies.

Key responsibilities

• Develop and execute annual marketing plans aligned with business goals.
• Lead new product launches and limited‑time offers from concept to market rollout.
• Manage product portfolio performance, identify growth opportunities, and monitor market trends.
• Plan and execute integrated campaigns across paid and owned channels, coordinating with creative, media, PR, CRM and digital partners.
• Ensure projects are delivered on time, within budget, and meet performance targets.
• Analyze sales, consumer behavior and campaign effectiveness; produce post‑campaign evaluations and optimization recommendations.
• Support forecasting, business planning and drive initiatives to achieve sales and profitability targets.
• Partner with Operations, Supply Chain, Finance, R&D, CRM, Digital and other stakeholders to ensure seamless execution and risk mitigation.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• 5+ years of marketing experience in FMCG, QSR, retail, food & beverage, advertising or media agencies.
• Proven track record managing product launches and integrated marketing campaigns.
• Strong analytical, problem‑solving and project management capabilities.
• Excellent communication and presentation skills.
• Fluent in English and Mandarin.

Required skills