Global Brand Experience & Communications Manager

About the role

The Global Brand Experience & Communications Manager will lead ASUS’s worldwide brand governance, ensuring consistent brand expression across all touchpoints. This role translates brand strategy into physical, digital, and hybrid experiences, driving flagship events and community programs that build long‑term brand equity.

Key responsibilities

• Develop, maintain, and implement global brand guidelines to ensure consistent brand expression worldwide.
• Plan and execute flagship brand events, trade shows and strategic activations such as NAB, IBC and Gamescom.
• Create scalable event frameworks, standards and best‑practice guides for regional flexibility.
• Own ProArt Masters Talks and creator‑focused programs to strengthen community engagement.
• Support cross‑functional branding initiatives, driving alignment and stakeholder engagement.
• Manage internal brand communication platforms, keeping assets and guidelines up‑to‑date.
• Identify brand execution opportunities and propose innovative activation concepts.
• Conduct brand audits with HQ, regional teams and external partners to ensure compliance.
• Partner with internal stakeholders, agencies and vendors to deliver high‑quality branding initiatives.

Required profile

• Proven experience leading global brand governance and brand experience programs.
• Track record of delivering large‑scale flagship events and trade‑show activations.
• Strong cross‑functional collaboration skills with internal teams, agencies and vendors.
• Ability to develop scalable frameworks and best‑practice guidelines.
• Experience managing community‑focused creator programs.

Required skills