Digital Marketing Senior Specialist

About the role

The Digital Marketing Senior Specialist drives the company’s online presence, supporting corporate branding, product awareness, and physician education. This role manages the corporate website, product webpages, and professional social media channels, ensuring content is accurate, engaging, and compliant.

Key responsibilities

• Manage and continuously optimize the corporate website, product pages, and LinkedIn/social media channels.
• Plan, execute, and monitor digital campaigns, conference promotions, and physician‑facing initiatives to generate leads and boost market visibility.
• Develop and maintain a consistent digital brand voice across all platforms and communication materials.
• Track and analyze SEO performance, website traffic, and campaign metrics to improve user experience and marketing effectiveness.
• Coordinate content calendars for blogs, social media, and website updates.
• Collaborate with medical affairs, product management, regulatory, and commercial teams to produce compliant, scientifically accurate digital content.
• Work with external vendors, designers, agencies, or developers for website updates and campaign execution.

Required profile

• Proven experience in digital marketing, preferably within healthcare, oncology diagnostics, or precision medicine.
• Strong understanding of regulatory and compliance requirements for medical communications.
• Ability to translate scientific information into clear, engaging digital content.
• Experience working cross‑functionally with marketing, medical, product, and commercial teams.

Required skills

• SEO optimization
• Digital analytics (e.g., website performance monitoring)
• Website management and content management systems
• Social media management (LinkedIn, professional platforms)
• Email marketing and digital touchpoint execution