Country Manager, Taiwan

About the role

Are you a senior commercial leader who wants to support LEGO’s mission of inspiring and developing the builders of tomorrow in Taiwan? This role offers the opportunity to lead and shape the next phase of growth, increase brand penetration and expand channel presence in the Taiwan market.

Key responsibilities

• P&L accountability for the entire LEGO Taiwan business.
• Develop and execute commercial (sales and marketing) strategies to achieve gross revenue, consumer sales and brand health targets.
• Lead the planning and development of Taiwan go‑to‑market, investment and channel strategies, collaborating with business units and regional partners.
• Manage and grow top‑to‑top relationships with strategic customers and partners.
• Provide direct leadership for the Taiwan sales team and indirect leadership for all business unit functions in the Taiwan office.
• Oversee health, safety and office management for LEGO Taiwan staff.
• Foster a positive, empowering environment that encourages collaboration, agility, transformation and innovation.
• Model and embed LEGO Values and Leadership Playground Values throughout the organization.

Required profile

• Master’s degree in a business‑related field or equivalent experience (preferred).
• At least 10 years of proven success in business performance, leadership and marketing within brand‑focused companies, retail or fast‑moving consumer goods (FMCG) sectors.
• Demonstrated experience in designing and executing go‑to‑market strategies, opening new channels and expanding markets.
• Experience operating in a multi‑matrix organization with both direct and indirect leadership responsibilities.
• Strong communication and people skills.

Required skills