Chinese Community Manager – Web3 / DeFi / Blockchain

About the role

BNB Chain is looking for a proactive Chinese Community Manager to help expand its presence in the blockchain and crypto ecosystem. Working fully remotely, you will collaborate with internal teams and external voices to boost brand awareness, community engagement, and ecosystem growth across the Chinese market.

Key responsibilities

• Identify, engage, and manage relationships with key opinion leaders, influencers, and community advocates in the Chinese crypto space.
• Build and maintain strong connections with crypto and tech journalists, bloggers, and media outlets.
• Coordinate media outreach, press releases, interviews, and events to secure positive coverage of BNB Chain.
• Collaborate with marketing, community, and business development teams to align KOL and media activities with campaign goals.
• Manage Chinese Twitter content, events, and promotional activities involving KOLs and media partners.
• Stay updated on industry trends, emerging influencers, and media landscape to continuously expand BNB Chain’s network and visibility.

Required profile

• Proven experience managing KOLs, influencers, and media relations, preferably in blockchain, crypto, or technology sectors.
• Strong networking, communication, and relationship‑building skills with both influencers and media professionals.
• Strategic thinker capable of developing and executing engagement and outreach plans.
• Familiarity with the crypto ecosystem, key community players, and media landscape.
• Ability to work independently and collaboratively in a fast‑paced environment.

Required skills

• Proficiency in English and Chinese.