Campaign Analyst

About the role

The Campaign Analyst will act as the strategic pilot of Appier’s AI‑driven advertising platform, turning AI insights into measurable ROI for clients. You will manage and optimise multinational ad campaigns, collaborate with cross‑functional teams, and continuously improve AI model performance.

Key responsibilities

• Plan, launch and manage ad campaigns using Appier’s proprietary AI platform across multiple markets.
• Analyse campaign data, configure automated optimisation processes and run experiments to meet client KPIs.
• Collaborate with sales, account, product and data teams on optimisation projects.
• Provide performance forecasts and historical data to support business development.
• Adjust and enhance AI models to improve overall system effectiveness.

Required profile

• 1+ years of experience in digital advertising or related technology.
• Detail‑oriented with strong numerical sensitivity to detect anomalies.
• Hands‑on, proactive attitude and ability to stay calm under pressure.
• Data‑driven mindset with solid problem‑solving skills.
• Fluent in English (business level).

Required skills

• Advanced Excel, including Pivot Tables.
• Experience with RTB/programmatic buying and digital ad‑serving concepts (CPM, CPA, ROI).
• Familiarity with generative AI tools such as Gemini, ChatGPT or Copilot and basic prompt engineering.