Brand Design Lead

About the role

You will own the visual identity end‑to‑end, auditing every touch‑point, shipping an upgraded brand system, and ensuring it scales across regions, languages, and channels. Partnering directly with the CEO, you’ll drive big ideas from concept to launch and dive into the tools when speed matters. Your work will reach hundreds of thousands of users, shape future product launches, appear in high‑profile events, and inspire a growing creative team.

Key responsibilities

• Audit current touch‑points and ship updated guidelines, templates, and scalable processes.
• Maintain and evolve a global‑ready brand system that aligns with business goals and delivers instant recognition.
• Conceptualize and execute campaigns and event visuals that fuel user growth and buzz.
• Jump hands‑on into Figma and Adobe when deadlines are tight without compromising craft.
• Collaborate with designers, product, marketing, and external partners to keep every asset on‑brand and on‑strategy.
• Mentor a visual designer and an animator, raising the creative bar with clear, actionable feedback.
• Present design concepts to leadership, tying every decision to clear business rationale.
• Track brand consistency and user perception, proactively bringing fresh ideas to strengthen impact.
• Stay current on design trends, technology, and best practices to keep the visual presence ahead of the curve.

Required profile

• 5+ years creating and evolving in‑house brand systems with measurable impact.
• Portfolio demonstrating primary responsibility for identity work and launch‑ready campaigns.
• Expertise in Adobe Creative Cloud and Figma, including components, variables, and system thinking.
• Confident communicator who can defend design decisions with solid principles and market insight.
• Proven collaborator with cross‑functional teams and external partners to deliver consistent, growth‑oriented brand execution.
• Ownership mindset—comfortable moving from big‑picture strategy to pixel‑level polish in a fast‑moving startup.

Required skills

• Adobe Creative Cloud
• Figma