B2B Performance Marketing Manager

About the role

We are looking for a hands‑on B2B Performance Marketing Manager to own and scale our paid acquisition engine. You will manage a budget that can grow into six‑figure monthly spend, directly tied to lead generation and gross‑profit targets for our corporate card and embedded‑finance platform.

Key responsibilities

• Plan, launch and optimise paid campaigns across Google Ads (Search, Performance Max, scripts), Meta, LinkedIn Campaign Manager, Reddit and programmatic channels.
• Monitor and improve unit economics – CPL, CAC, payback windows and ROAS – using first‑party data and revenue reporting.
• Build and maintain measurement infrastructure: GTM, GA4, server‑side tracking, UTM discipline and conversion events integrated with HubSpot.
• Query campaign performance data directly from the data warehouse (SQL/Metabase) to inform decisions.
• Implement bot and fake‑lead filtering to ensure traffic quality.
• Iterate quickly: test creative, adjust bids, and pause under‑performing assets on a daily basis.

Required profile

• Experienced performance marketer comfortable owning large paid media budgets.
• Data‑driven mindset with ability to analyse and act on KPI trends.
• Self‑starter who builds, launches, optimises and retires campaigns without relying on agency hand‑offs.

Required skills

• Google Ads (Search, Performance Max, scripts)
• Meta Ads platform
• LinkedIn Campaign Manager
• Reddit advertising
• Programmatic advertising tools
• Google Tag Manager and GA4
• Server‑side/first‑party tracking
• UTM tagging and HubSpot integration
• SQL for data extraction (Metabase)