Associate Director, Market Engagement Lead

About the role

The Market Engagement & Insights Lead is the commercial‑digital leader for the Taiwan market, accountable for delivering digital, data and AI‑enabled outcomes that drive measurable business value. This role bridges market strategy with enterprise DHH capabilities and ensures initiatives are prioritized, funded, delivered and adopted.

Key responsibilities

• Own the demand‑to‑value system: lead intake, prioritization, delivery oversight, adoption and benefits realization for all initiatives.
• Sponsor and govern a unified market DHH roadmap and investment narrative, consolidating digital, data and technology projects and eliminating duplication.
• Chair market‑level demand intake and prioritization forums, communicate trade‑offs and align with senior market leadership.
• Track value versus realized outcomes, adoption rates and decommissioning progress, holding owners accountable and triggering corrective actions.
• Embed analytics and AI into core commercial decisions such as brand planning, customer engagement and omnichannel execution.

Required profile

• 8+ years of experience in digital, data/analytics, commercial operations or technology leadership, preferably in pharma/healthcare.
• Proven ability to lead cross‑functional teams and influence senior leaders in a matrixed environment.
• Strong governance, strategic planning and change‑leadership skills, with a focus on demand/capacity management and risk mitigation.

Required skills

• AI/ML implementation in a commercial context
• Data analytics and visualization
• Digital platform integration
• Data governance and quality management