Senior Data Analyst (Marketing)

About the role

Coupang Taiwan is expanding its Growth Marketing Analytics & Data Science team. The Senior Data Analyst (Marketing) will partner with marketing stakeholders to generate actionable insights, build models, and support decision‑making across on‑site merchandising, category and marketing operations.

Key responsibilities

• Partner with marketing teams to deliver insight, analysis, modeling, experimentation and reporting.
• Deep‑dive into web logs and marketing data to identify performance drivers.
• Prioritize and execute data requests that support business decisions.
• Support integration of machine‑learning models and AI‑driven productivity tools.
• Maintain high data quality, document code and communicate findings to stakeholders.

Required profile

• Bachelor’s degree in a STEM or quantitative field (or equivalent experience).
• 4+ years of data analytics experience with strong SQL and Python skills.
• Proficiency with data‑visualisation tools such as Tableau.
• Solid understanding of statistical concepts and testing methodologies.
• Fluent in Mandarin and English with strong communication abilities.

Required skills

• SQL
• Python
• Tableau
• Airflow
• DBT