B2B Field Marketing Specialist – Asia Pacific

About the role

Mastercard is seeking a B2B Field Marketing Specialist to drive demand generation and partner engagement across the Asia Pacific region. The role will translate partner program priorities into market‑relevant campaigns, leveraging events, digital activation and account‑based tactics to generate qualified leads and support sales acceleration.

Key responsibilities

• Plan and execute regional partner events, trade shows, executive briefings and other field activities to build brand relevance and generate qualified leads.
• Own hands‑on campaign execution and performance reporting for field events, target‑account marketing and regional demand‑generation programs.
• Develop and manage in‑market digital advertising, webinars and virtual events to expand the Partner Advantage Program.
• Analyze campaign performance against metrics (leads, sales opportunities) and communicate results to stakeholders.
• Coordinate with regional business owners, product marketing, customer marketing and partner sales teams to deliver integrated programs.
• Navigate Mastercard approvals, contracting, budgeting and reporting processes with strong attention to detail.

Required profile

• 3‑5 years of B2B marketing experience, preferably in field marketing, demand generation or account‑based marketing.
• Fluent Mandarin and strong written communication skills for campaign localization and messaging.
• Self‑directed, commercially minded and able to thrive in a fast‑paced, matrixed environment.
• Proven ability to work cross‑functionally with sales, product and global marketing teams.
• Bachelor’s degree in marketing, business, communications or a related field preferred.
• Willingness to travel up to 25 % of the time for in‑region events and partner engagements.

Required skills

• CRM platforms (experience required).
• Salesforce.com (preferred).
• Salesforce Marketing Cloud (preferred).
• Marketing automation tools (experience required).

What we offer

• Competitive base salary with potential annual bonus or commissions.
• Comprehensive benefits package including medical, dental, vision, life insurance, paid parental leave, vacation, and retirement plans.
• Opportunities for professional development and tuition reimbursement.
• Access to fitness reimbursement or on‑site facilities.