Technical Marketing Manager

About the role

The Technical Marketing Manager will bridge the gap between product engineering and market demand, shaping the technical roadmap for system‑on‑chip (SoC) solutions. You will analyse technology trends, capture customer requirements, and drive the promotion of key connectivity features.

Key responsibilities

• Conduct market and technology trend analysis to inform product roadmap planning.
• Guide SoC development with a focus on low‑power and system‑level design.
• Collaborate with engineering, marketing, and external partners to launch and market key connectivity features.
• Monitor industry trends in Wi‑Fi, Bluetooth, Thread, Zigbee and UWB and define competitive positioning.
• Promote product roadmap and emerging technologies to internal and external stakeholders.
• Drive customer design wins and manage strategic customer programs.

Required profile

• Minimum 6 years of experience in the integrated circuit (IC) industry.
• Strong business sense with the ability to model market scenarios.
• Proven experience in market analysis and strategic marketing.
• Excellent presentation and communication skills.
• Experience with connectivity technologies (Wi‑Fi, Bluetooth, Thread/Zigbee, UWB) is a plus.

Required skills

• System‑on‑Chip (SoC) development expertise.
• Low‑power and system‑level design knowledge.
• Wi‑Fi, Bluetooth, Thread, Zigbee, and UWB technologies.
• Market and technology trend analysis.
• Modeling and business case development.