PR Assistant / Specialist

About the role

The PR Assistant/Specialist will support the team manager in daily client communications, media relations, and various coordination tasks within a fashion marketing environment in Taiwan.

Key responsibilities

• Support the team manager with day‑to‑day client communication for both retainer and project accounts.
• Assist in monitoring and achieving monthly or project KPIs.
• Maintain and update media, celebrity, influencer, and digital‑social media contact databases, and nurture relationships with editors, stylists, and management teams.
• Manage sample trafficking, logistics, inventory tracking, shooting records, and exposure analysis.
• Prepare press materials, including translation, e‑alert drafting, proofreading, formatting, and distribution to target media.
• Compile daily reports, meeting minutes, and industry analyses for the team manager.

Required profile

• University or college degree, preferably in Communications, Marketing or Advertising.
• Fluent English (mandatory) and at least one year of experience in fashion marketing & communications (in‑house or agency).
• Good understanding of the Taiwan fashion industry, strong communication and coordination abilities, and the capacity to prioritize multiple tasks and meet deadlines.
• Logical yet creative thinking, detail‑oriented and result‑driven.