Marketing Manager – Taiwan Growth

About the role

Flexii is a fast‑growing startup operating in Singapore, Taiwan and Hong Kong, helping businesses hire and manage staff through its Fast Pay, Fast Fill and Fair Community platform. We are looking for a Marketing Manager to lead the company’s growth in Taiwan, driving user acquisition, brand awareness and revenue.

Key responsibilities

• Develop and execute data‑driven marketing strategies to increase app downloads, active users, matching rate and revenue.
• Plan, launch and optimise paid media campaigns across search and social channels (Facebook, Instagram, LinkedIn, Google).
• Manage the company’s social media presence, create B2C and B2B content, and oversee email, in‑app and push communication.
• Organise and activate marketing events, roadshows and community initiatives for workers and business partners.
• Coordinate KOL collaborations and ensure brand consistency across all assets.
• Generate high‑quality B2B leads through performance and content marketing, supporting the Business Development team.
• Collaborate closely with the Marketing Director, CRM Manager, UI/UX designers and product teams to align campaigns and user experience.

Required profile

• Proven track record in building and scaling marketing campaigns for digital products.
• Strong analytical mindset with experience measuring CAC, ROAS, LTV and conducting A/B tests.
• Hands‑on experience in a “0→1→10” startup environment.
• Excellent communication skills in English; Mandarin or Taiwanese is a plus.

Required skills

• Paid media management (Facebook Ads, Google Ads, LinkedIn Ads).
• Social media advertising and community management.
• CRM and email marketing platforms.
• Data analysis and reporting tools.
• A/B testing and conversion optimisation.