Local Digital Marketer – Taiwan

About the role

We are seeking a hands‑on, results‑driven Local Digital Marketer to lead our digital initiatives in the Taiwan market. The role will translate regional strategies into localized campaigns, create culturally relevant content, and optimise performance across paid and organic channels.

Key responsibilities

• Plan, execute and optimise local digital campaigns aligned with regional strategy, business goals, target audience, budget and timelines.
• Adapt global English‑language assets into Traditional Chinese, including technical articles, white papers, case studies and standards‑related content.
• Translate complex technical concepts into clear, application‑oriented messaging for engineers, buyers and executives in Taiwan’s electronics and advanced‑technology ecosystem.
• Manage paid media on LinkedIn, Facebook and other relevant local platforms; identify and leverage Taiwanese industry publications, newsletters and digital‑media opportunities.
• Support localisation of website and landing‑page content, SEO and content optimisation for the Taiwan market.
• Coordinate with internal teams, agencies, designers and external partners for content creation and campaign production.
• Monitor campaign metrics (impressions, CTR, CPC, CPL, conversion rate, lead volume, ROI/ROAS) and conduct A/B testing on creatives, messaging, audiences, channels and landing pages.
• Provide market insights, competitor observations and actionable recommendations to the Marketing Lead; prepare regular performance reports.

Required profile

• Native‑level proficiency in Traditional Chinese and strong professional English.
• Proven experience marketing to Taiwanese audiences with solid B2B content writing and localisation capabilities.
• Ability to work remotely or from Taiwan; recent, substantive Taiwan‑market experience is essential, with a preference for candidates based in Taiwan for local media relationships or event support.
• Preferred background in semiconductors, electronics, PCB/PCBA, advanced packaging, AI or smart manufacturing sectors.