AVP, Brand & Business Marketing Communication, Consumer Banking

About the role

DBS is hiring an Associate Vice President for Brand and Business Marketing Communication within its Group Marketing & Communications (GM&C) team, based in Taipei. GM&C delivers customer experiences through marketing solutions powered by artificial intelligence and data analytics. The role leads digital media optimisation to drive business outcomes and curates bespoke events for high-net-worth clients and internal stakeholders, building trust and long-term relationships.

Key responsibilities

• Develop and execute strategic marketing plans to raise brand awareness and support business growth for Wealth Management in the consumer banking division.
• Collaborate with cross-functional teams to create marketing campaigns and content that resonate with the target audience.
• Analyse market trends, customer insights and competitor activity to find opportunities and refine marketing strategies.
• Plan events, meetings and conferences, covering timelines, budgets and vendor management, so guests have a seamless experience.
• Monitor and report on the effectiveness of marketing initiatives and recommend improvements based on data.
• Ensure brand consistency and adherence to guidelines across all consumer banking touchpoints.

Required profile

• Experience in brand management, business marketing, digital marketing or a related field.
• Ability to interpret data and turn it into actionable insights, with strong analytical and problem-solving skills.
• Excellent communication and presentation skills and the ability to work with cross-functional teams.
• Adaptable and able to thrive in a fast-paced, dynamic environment.

Required skills

• Expertise in running marketing campaigns across digital and offline channels.
• Proficiency with marketing tools, analytics platforms and content management systems.

The position is full time, regular schedule, located at Honhui A-12F, with a competitive salary and benefits package.