APAC Communications Manager

About the role

ASUS is looking for an ambitious, hands‑on APAC Communications Manager to shape the brand’s presence across more than 15 markets. You will combine strategic leadership with tactical execution, turning corporate goals into high‑impact regional PR and go‑to‑market campaigns.

Key responsibilities

• Develop and own annual and quarterly APAC communications strategies, defining brand narratives, tone of voice, and campaign priorities.
• Translate product positioning into media and KOL briefing toolkits, coordinate regional PR wave timing, and guide local market adaptations.
• Support the General Manager and senior executives with speechwriting, interview preparation, and byline creation while leading internal communications.
• Integrate SEO storytelling into long‑form PR content to boost organic reach and digital share of voice.
• Monitor regional media coverage, track brand‑health metrics, and deliver concise performance reports demonstrating ROI.

Required profile

• 5‑8 years of experience in PR, corporate communications, or digital PR with a desire to move into a regional APAC management role.
• Self‑starter who balances strategic thinking with execution excellence.
• Proven ability to collaborate with and influence local PR teams across diverse cultures without direct authority.
• Experience preparing executive briefs, messaging guidelines, and supporting leadership in media engagements.
• Professional fluency in written and spoken English.

Required skills

• SEO

What we offer

• Opportunity to lead communications strategy for a global technology brand.
• Exposure to a wide network of tech OEM partners and consumer‑electronics markets.
• Collaborative environment with regional leadership and cross‑functional teams.